Snail Mail form......Google!!!!!

Yup.. i got a snail mail from google.. actually it was addressed to my dad..

He runs a typical small scale business here in India, n the mail(letter) was from the GoogleAdswords..with a promotional offer..

Wonderful , i said as i opened the letter n showed to my dad..
Something i had been trying to cox him into ... to advertise on google..

Now this is something very imp and unique.. google is a co. which is today
a synonym for "web search" n they using something as far away from Internet as electricity is from my home town meerut..

The thing is ..India is unique market which provides unique opportunities
that we marketers need to tap n not grumble about..

people like my dad who are business owners( he's an exporter) still live a
century away from the net..
but not from good business logic..

Try n have a look at Indiamart.com .. it has co.'s registered on the site which have a turnover of less than 10,000 $ a year.. but Indiamart a typical e-commerce website has used traditional marketing channels to promote themselves ... and yes it has been damn successful ..

I wish alibaba was doing the same in India.. (can u think of more such co.'s??.. there are many)

K now google has my dad's attention ... i just hope he call the no. given in the letter.. as he would need assistance for running the ads...as he can't use the net to check his mails let alone go through the whole process of creating an ad online..

hence .. a 360 degree approach is what works best in India... with Internet just beginning to gain prominence for e-commerce( i say this because the size of e-commerce is minuscule compared to what it would be) all parties involved..be it the websites or the brands..they have to reach out to their customers in a way that leads to better engagement with their targeted audience,
n proper marketing mix is a must for tapping the vast market out here in India...

i remember registering on eBay n getting a letter from them...
Now maybe i'll get a letter from facebook one day??
u never know.. but i'll be really glad..