Socializing with your Ads

Google is an advertising platform, not a merely a search engine..

Come tomorrow, what we are going to say is...

“ Facebook is an advertising platform and not a Social Network.. ”

Let’s look at some statistics – Google is already raking revenues of $ 23 Billion a Year

Facebook which publishes 50 billion ads per month is slated to earn about 2 billion approx next year.

More than 2 mil. Websites have integrated with Facebook , including over 80 of ComScore's U.S. Top 100 websites and over half of ComScore's Global Top 100 websites.

I’m not concerned with numbers, what I’m more concerned about is the possibilities..

The possibilities of growth for Facebook to serve ads beyond it’s own platform.

Now suppose these websites (which are commercial) start showing ads via Facebook. So while reading an article about Manchester United on the New York Times, there will be an ad on the side saying that 4 of your friends Like this or could even show its ( Man Untd. Page’s) latest update. You maybe reading an e-book and it’ll show an Ad of the other books that your friends Like.

These ads could also show up on Wordpress blogs (Google might not really want it on Blogger) Personally I would feel these to be much less intruding than the current Flash ads and I myself might publish Facebook Ads on my Personal blog [ as if any one reads it ;) ] which otherwise I would have despised.

So even here we could have the same ads along beside an article on Nokia or a Samsung , with the ad showing their respective Likes or recent updates.

What does this do to Facebook?! Well it simply brings in more dough and for us bloggers/publishers its makes the ads more social, neat, sophisticated or any good adjective one might want to glorify this with.

So think again .. is Facebook a social Networking Site or a Social Advertising Platform, depends on which side of the coin you are looking at.

Make Competition Irrelevant

Try n forget about your competition and following their every move..

Success lies not in being better than your competition but making it irrelevant..

Now here's a company whose sales grew by 90% and it's Profit by 77%

I'm talking about Nintendo .. and its ausome success Wii

Nintendo didn't just beat off it's comepetitor Sony.. it just crushed it

Nintendo makes $ 40 profit for every console sold,,

and PlayStation a loss of $ 200

and Nintendo didn't spend billions of $$ in R&D unlike Sony, it just did things differently and created a product which gave birth to a whole new category in itself..

So what should we learn from this.. and what should our new products be..

We should take note of the following

INSTEAD OF

a.Competing in Traditional Markets

b. Exploiting existing demand

c. Choosing Between differentiation

or Low Cost

d. Trying to Beat our Competition

WE SHOULD

a. Create new Markets

b. Capture and create New Demand

c. Differentiation and Low Cost

d. Make competition Irrelevant

Many Companies have done this before and continue to do this.

e-bay came out with an online market place which anybody could connect to easily.It's growth lies squarely in the hand of it's customers.

Amazon has done this through Kindle which has changed the way people stack up books( ok ok read books) Apple Inc did it with It's i-pod n then the i-phone..

Google keeps on doing it .. with Adsense and Adwords the most successful examples..

Facebook has done it to social media.. 350 million users ..."Facebook Connect" being used by 60 million users to connect to various websites..

n Twitter has done it perfectly with its 140.. i really admire Twitter.. it's not a typical social networking site.. its beyond that..its a DIY tool for anything from garnering Knowledge to twepeeping on paris hilton.. and it will co-exist with Facebook..

So will LinkedIn..

What these companies have in common is that they are actually Different from their competitors..

n they have answered the right questions..

• What factors should be eliminated which the Industry takes for granted?
• What factors should be reduced well below industry standards?
• What factors should be raised well above industry standards?
• Which factors should be created that industry has never offered before?

@xploreROYalself once tweeted .. what differentiates smart from brilliant is : smart knows what to do and brilliant knows what not to

So these Brilliant companies Know the answer to those of the above question relevant to them and have worked on that..

Hence for all of us Innovation is the key.. be different not because it's a Fad..

But because you can deliver something worthwhile..

Then you just sleep easy..for who cares for competition... its irrelevant...

Search= Google =Ads =Google = Mobile.

K great... now Google does finally go mobile...

Those looking for a review.. here's one of the best ones

http://www.techcrunch.com/2010/01/05/google-nexus-one-the-techcrunch-review/

n ya its not available in India.. i'll check out gafar market don worry..

then some say itz not compatible with our network..

again i say "gafar market"(my fingers are crossed)

I'm more interested in what it means to google..

now itz not just a big advertising agency (where do u think they earn those billion $ from)

itz moved into being a mobile company as well..

Well google is my favourite company...

so ya I'm exited.. n wish them all the very best...

n once u have read the review above u'll know that Nexus One is truly amazing..

so whats bugging me except that the fans here in India will be disappointed..

the fact that Google will step on the toes of itz very associates if u may like to call them..

i.e. company's who launched android platform from Motorola , Samsung , LG etc

these people had invested heavily to carry the android ... n now google n these players have come on head on collision.. this is one space which i would look out for..

the other.. is newtons fav fruit.. Apple Inc.

Google has the ammunition to stand own its own against Apple..

but these are two of the most loved companies that we have around..

n this face-off will sure be interesting..

coming back to India.. web store ain't gonna work... but I'm sure they'll learn from Apple's mistakes in India.. n as it is the unlocked version is available..

but again thanks to "gafar market" guyz the locked version is cheap..

(for all those who don't know.. Gafar market is THE grey market in India n this is where all phones get unlocked)

As of today google's stock was down abt 3% .. nothing to worry it has doubled the past year..

so with Nexus with the ONE it's probably gonna rise more..

what's in store for the future... well .. it'll have some amazing applications as codes been given out to developers.. more than 3 billion applications of i-phone had been downloaded by users..

will Nexus One beat that ..

n how well it'll be received after the initial hype..

i'll keep this space warm with that..

now signing off with the Irony of the day..

i read the review above .. n guess what.. right at the bottom of it was an Ad of

i-phone running on google ads..